Hotel Development
The Sunset Marquis was just the first in a string of successful hotel projects. In the late 1970’s, Raleigh acquired a failed retirement community being operated as a Hyatt Hotel, transforming it into the Westwood Marquis, one of Los Angeles’s first Grand-Luxe European-style hotels. After a very successful run of nearly two decades, Raleigh joined with Starwood in re-branding the property as one of the first “W” Hotels. Continuing it’s success in the hotel business, in the mid-1980’s, Raleigh executives oversaw the refurbishment and re-opening of the Stephen F. Austin Hotel in Austin, Texas, the restoration of Aspen, Colorado’s famous Hotel Jerome to its original Victorian splendor and the repositioning of a Ritz-Carlton Hotel in Georgetown, D.C.
File Keepers
In 1974, George Rosenthal perceived an interesting business opportunity and created File Keepers. Prior to the 1970’s, there were very few companies providing dedicated records storage and management services. Most records retention was done by moving and storage companies as an adjunct to their storage of furniture. It was neither a secure nor efficient method of archiving and accessing important business records. About this time, George Rosenthal watched an ABC News White Paper report about an expected deluge of paper following the enactment of new legislation regarding businesses record-keeping requirements and the emergence of word processing technology. His first thought, “Where are people going to keep all this paper?” Coincidentally, a man by the name of Robert Purcell posed the same question and he developed a manual indexing and tracking system for file boxes. The two men met and shared their ideas and started File Keepers when George was able to secure a lease in the then vacated Broadway Department store in downtown Los Angeles. With the ability to take space on a floor by floor basis at a rent of $.03 per foot per month, it was the perfect opportunity to repurpose vacant space. Today, File Keepers is a recognized leader in the field of records retention and management in Southern California.
Studio Development
In 1979, Raleigh entered the film studio business with its acquisition of the historic Producer’s Studios in Hollywood. While the site was originally acquired to be the location for a new K-Mart store, the executives at Raleigh saw a void in the market for a high-quality independent production facility. As part of a master-planned expansion program in the 1980’s, Raleigh virtually reinvented soundstage design and construction techniques. In 1998, Raleigh Studios’ operations more than doubled with the opening of Raleigh Manhattan Beach Studios. Along the road to becoming the world’s largest operator of independent studio facilities, during the first decade of the 21st Century, Raleigh oversaw the development and opening of studio facilities in Baton Rouge, Louisiana,
Budapest, Hungary and Pontiac, Michigan and Wuxi, China.
Executive Life
During the 1980’s to early 1990’s, Raleigh partnered with Executive Life in the development of nearly one-half million square feet of Class A office towers in West Los Angeles. Raleigh was also engaged by Executive Life to manage the acquisition, operation and disposition of portfolios representing nearly a billion dollars in real estate assets, including nearly ten thousand apartments, 800 co-op
units in NYC and 570 post office and GSA buildings.
Rosenthal Estate Wines
The 1980’s also saw the birth of Rosenthal – The Malibu Estate wines, yet another example of the company’s ability to translate skills across a variety of fields. These award winning wines, in homage to the vineyard’s location in Malibu, have also spawned a new line of wines, Surfrider, featuring grapes from throughout California, creating other varietals with the unique Rosenthal style. A portion of the proceeds for each Surfrider bottle sold goes to support local organizationsthat help preserve the beauty or our oceans.
Raleigh Jet Enterprises
In 1982, Raleigh started Raleigh Jet Enterprises, a part 135 charter company. In less than 10 years, the company had five aircraft under management and had secured a lease for a new FBO at Van Nuys airport. This business was sold in the early 90’s to publishing magnate, Bob Petersen, to become Petersen Aviation (since resold to become Maguire Aviation).
Hollywood Rentals
In 2003, Raleigh acquired the assets of a struggling lighting and grip company, Hollywood Rentals, and through Raleigh’s obsession to detail and personalized service, has restored the company as a leader in its field. In the ensuing years, HR, under Raleigh’s guidance, has made multiple acquisitions as part of its growth strategy.
Sunset Marquis Expansion
In 2007, Raleigh completed a major expansion at the Sunset Marquis Hotel, creating 40 new world-class villas, a spa and new restaurant, nestled in a lush garden set in the middle of West Hollywood, one of LA’s densest communities. Eschewing the creation of just another massive hotel building, the executives of Raleigh chose to emphasize the uniqueness of the hotel by building individual low-rise bungalows in an urban oasis. In the same year, the company completed construction of one-of-a-kind 15,000 foot luxury estate set on 40 acres in Aspen, Colorado.
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